DIRECTOR OF MARKETING AND COMMUNICATIONS

Northern Illinois University | DeKalb, IL | 2017-present | niu.edu

• Direct all marketing, internal communications, recruitment and public relations efforts for the College of Visual and Performing Arts at Northern Illinois University
• Create integrated marketing plans, media strategy and social media strategy for the College of Visual and Performing Arts
• Provide strategic and creative support for NIU’s Division of Enrollment Management, Marketing and Communication at the university level
• Serve on the Senate for the College of Visual and Performing Arts
• Provide leadership on marketing and communications efforts for the entities that make up the College of Visual and Performing Arts:
  • School of Art and Design
  • School of Music
  • School of Theatre and Dance
  • Art Museum
  • Community School of the Arts
  • Huskie Marching Band

MARKETING COMMUNICATIONS MANAGER

Inter-Industry Conference on Auto Collision Repair (I-CAR) | Hoffman Estates, IL | 2016-2017 | i-car.com

• Manage marketing efforts for an international organization charged with the training of technicians in the auto collision repair industry and creating awareness of the industry
• Responsible for all communications and coordinating all efforts with I-CAR’s external marketing agencies
• Conduct audits of all internal and external marketing pieces (print and electronic) to ensure consistency and efficacy of message
• Work with I-CARs project managers and other marketing staff to coordinate initiatives
• Support all aspects of industry conferences and trade shows
• Write scripts for promotional videos and advertisements and art direct publications, Web, print and outdoor advertisements
• Lead all efforts in strategy, marketing and execution of revenue programs for the association including Gold Class certification, Platinum recognition, Road to Gold Class, Reparability Technical Support, Hands On Skills Training and curriculum development for vocational schools and community colleges

EXTERNAL RELATIONS AND MARKETING OFFICER
Rock Valley College | Rockford, IL | 2014-2016| rockvalleycollege.edu

• Direct all college marketing efforts, coordinate all communications activities for the president, supervise all full and part-time employees and manage a budget of more than $800,000
• Serve as official spokesperson for the college
• Serve on committees throughout the community as official college representative
• Write scripts for TV and radio advertisements and art direct publications, Web, print and outdoor advertisements
• Serve on college’s leadership team
• Write speeches and presentations for the president, Board of Trustees and other leadership team members
• Create and implement integrated marketing plans, negotiate and purchase all advertising, set and evaluate target metrics, analyze performance of marketing across all platforms, responsible for image marketing and branding
• Coordinate research studies of current student and potential student media habits and preferences
• Coordinate use of outside marketing, copywriting and photography vendors
• Execute targeted social media campaigns
• Leadership role on the college’s website redesign committee
• Created college’s web and print style guide and graphics standards
• Developed blog to promote student, faculty and alumni stories of interest

Restructured marketing department to better suit the changing needs of the institution

EXECUTIVE DIRECTOR OF PUBLIC RELATIONS AND MARKETING
Northwestern Michigan College | Traverse City, MI | 2011-2014| nmc.edu

• Directed all marketing and public relations efforts, supervise all full and part time employees, and manage a budget of more than $600,000. Work has been recognized with eight NCMPR Medallion Awards
• Created and implement integrated marketing plans, responsible for image marketing and branding, negotiate and purchase all advertising, set and evaluate target metrics, analyze performance of marketing across all platforms
• Served on the President’s Council, the executive team of the college
• Co-chaired of AQIP action project on internal communications, serve on AQIP action team on building lifelong learner relationships
• Wrote scripts for TV and radio advertisements and art direct publications, Web, print and outdoor advertisements
• Wrote speeches for the president and Board of Trustees members
• Served as official spokesperson of the college
• Wrote and edit news releases, NorWester newsletter and online newsletters
• Coordinated governmental relations for the college
• Coordinated the NMC BBQ, an annual fundraiser that serves more than 10,000 community members each spring, overseeing a board of 25 and more than 400 volunteers
• Oversaw WNMC-FM, the college public radio station

DIRECTOR OF MARKETING
Rock Valley College, Rockford, IL | 2006-2011| rockvalleycollege.edu

• Directed the Marketing Department, supervising all continuous employees and numerous student workers and charged with a budget of more than $700,000. Work has been recognized with more than 30 regional and three national awards.
• Co-chaired Marketing/Recruitment Subcommittee and serve on the college’s Strategic Enrollment Management committee
• Chaired college’s standing Marketing Committee
• Chaired college’s task force on creation of a fully online course schedule
• Marketing department charged with the creation of all print, television, radio and outdoor advertising, as well as negotiating all contracts to run those advertisements.
• Responsible for all image marketing and branding

PUBLICIST/WEB COORDINATOR | Communications and Marketing | Rock Valley College, Rockford, IL | 1997-2006 | www.rockvalleycollege.edu

EDITORIAL ASSISTANT | Marketing and Public Relations | University of Illinois College of Medicine at Rockford | 1995-1997 | www.ui-rockford.com

Bachelor of Arts degree in journalism, minor in political science
Northern Illinois University, DeKalb, IL, May 1995

• National Council for Public Relations and Marketing (NCMPR)
• Rockford Area Economic Development Council Education and Workforce Development Committee
• Rockford Area Chamber of Commerce Education Committee
• Transform Rockford Education Spoke Committee
• Public Relations Society of America
• American Advertising Federation
• High Ed Web Association
• Council for Advancement and Support of Education
• Northwestern Michigan College BBQ Executive Committee
• Traverse City Chamber Leadership Grand Traverse Advisory Committee
• Traverse City Business News 40 Under 40
• Traverse City Chamber of Commerce Governmental Relations Committee
• Northern Illinois Ad Federation